Professor of Marketing, University of Groningen
Tammo H.A. Bijmolt is Professor of Marketing and the Scientific Director of the Research Institute and Graduate School of Economics and Business, University of Groningen. He is also the chairman of the exam committee “Market Research and Information Management” of the Dutch Markt Onderzoek Associatie and NIMA. He is a member of the jury of the PIM-award for the best Dutch PhD dissertation in Marketing. Professor Bijmolt has done research-based consulting projects for numerous companies, including MetrixLab, Gfk/IRI Nederland, Brand Loyalty International and the Carlson Marketing Group.
He earned his PhD in Marketing from the University of Groningen, The Netherlands.